Amazon Music partners with Bandsintown for new merch integration
Amazon Music has announced a new merch integration with global concert-discovery platform Bandsintown.
Via the integration, starting today (August 3), fans globally can shop merch items from artists while browsing artist profile pages on the Bandsintown website and app.
Fans can now shop for merch including apparel, physical music, and accessories from artists on tour such as multi-platinum, Grammy-nominated Fall Out Boy.
The Amazon Music and Bandsintown merch integration will let over 590,000 registered artists with Bandsintown for Artists use its suite of free marketing tools to promote their merch and music to their Bandsintown followers.
They will also be able to promote their merch to followers of similar artists via in-app notifications, email, and social channels.
Amazon Music’s recent artist collaborations include exclusive merch for Latin superstar Rauw Alejandro’s Saturno Tour, an exclusive merch collection for Fall Out Boy’s So Much For (Tour) Dust tour, and exclusive online merch drops for the North American leg of Beyoncé’s RENAISSANCE WORLD TOUR.
The merchandise available on Bandsintown is drawn from the Amazon Music Artist Merch Shop, described as “a comprehensive shopping experience on Amazon.com, developed and curated by the Amazon Music team”.
“Amazon Music and Bandsintown are coming together to make it even easier for fans to find merch from their favorite artists.”
Sean McMullan, Amazon Music
“Amazon Music and Bandsintown are coming together to make it even easier for fans to find merch from their favorite artists,” said Sean McMullan, Director of Artist Services for Amazon Music.
“Merchandise and touring are uniquely intertwined and we’re making it easier than ever for artists and fans to connect.”
“Merch is an opportunity to demonstrate fandom and a critical source of revenue at times when touring costs are rising.”
Fabrice Sergent, Bandsintown
Fabrice Sergent, Bandsintown Co-Founder, and Managing Partner, added: “Merch is an opportunity to demonstrate fandom and a critical source of revenue at times when touring costs are rising, so we’re proud to come together with Amazon Music to further our mutual goals of helping artists and their fans.”Music Business Worldwide