Brooke Primont has been promoted to Executive Vice President, Global Sync, at Concord Music Publishing.

Reporting to Jim Selby, Chief Publishing Officer, Primont will be based out of Concord’s New York City office.

As EVP of Global Sync, Brooke Primont will oversee all Publishing sync operations, managing teams in the US UK, Germany and Australia (and the company’s global sub publisher network).

Primont joined Concord over five years ago as the head of the North American publishing sync department and the company says that the exec is responsible for its “unprecedented growth”.

Some of the highlights from her team in 2022 and 2023 so far include a Superbowl ad for UberEats featuring Montell Jordan’s This Is How We Do It, Ericdoa’s track >one -greater than one for the VALORANT video game series.

Other highlights include the movie trailer for Air featuring 80’s classic Sister Christian by Night Ranger and The Polyphonic Spree’s Hold Me Now use in the trailer for Academy Award Best Picture winner Everything Everywhere All At Once.

Primont has spent over 25 years in music publishing, beginning her career at BMI as Director of Writer/Publisher Relations.

From there, she went on to VP of Creative Services & Marketing (Film/TV music) at Cherry Lane Music Publishing before moving up to SVP of Music Placement & Licensing for Razor & Tie. Brooke currently serves on the executive boards for the AIMP New York Chapter and Kid Pan Alley.

The global sync team consists of 17 staff with the US based team covering Canada and Latin America and London’s new SVP, Adam Gardiner now reporting to Brooke, managing Concord’s international catalog, including sub-publishers and Australasian territories.

Primont’s creative sync team is supported by Concord’s Licensing team which is led by Kelly Baden, SVP of Global Licensing Operations and Sync Administration and overseen by Jeff Van Driel.

“I know that this new role will further expand her capabilities, bringing more opportunities to more of our writers and enriching our catalogue.”

Jim Selby – Chief Publishing Officer, Concord

“I am excited to expand my role by bringing together Concord’s sync teams around the world, allowing us to broaden the scope and diversify the opportunities that we can offer our songwriters and composers,” commented Primont. “The global Concord Music Publishing sync team is truly something special, we have developed unparalleled relationships across the entertainment industry, and it doesn’t hurt that our catalog is full of some of the best songs ever written.”

“am excited to expand my role by bringing together Concord’s sync teams around the world, allowing us to broaden the scope and diversify the opportunities that we can offer our songwriters and composers,”

Brooke Primont – EVP, Global Sync, Concord

“Brooke has already taken our sync division to new heights,” said Selby. “I know that this new role will further expand her capabilities, bringing more opportunities to more of our writers and enriching our catalogue.”

 Music Business Worldwide