PULSE Music Group has formed a publishing creative joint venture with US rap star Cordae.

Through the deal, Cordae becomes the head of his own publishing company, HI-LEVEL Publishing (a joint venture with PULSE Music Group) and will sign and develop his own roster of recording artists, songwriters and producers.

PULSE Music Group signed Cordae to its publishing roster in 2019 and continues to represent his music publishing worldwide.

The news was announced on Tuesday (April 11) by PULSE co-CEO’s Scott Cutler and Josh Abraham along with President/Head of Creative Ashley Calhoun.

In addition to their HI-LEVEL Publishing joint venture with Cordae, PULSE Music Group has established creative joint ventures with American Songs with Rick Rubin, as well as Creative Nation, the publishing and management company created by Luke and Beth Laird.

Other PULSE JVs include Wide Eyed Entertainment, the management and publishing company founded by Beka Tischker.

It also has JVs with long-time Ariana Grande collaborator, Tommy Brown; and Mike Dean (producer of hits by Jay-Z, 2Pac, Beyoncé, Nas, Travis Scott, 2 Chainz, Migos, Kid Cudi, Justin Bieber, Big Sean, Snoop Dogg, John Legend, A$AP Rocky, Madonna, The Weeknd, Young Thug, Christina Aguilera, and Kendrick Lamar).

In January of this year, Cordae released his single Two Tens with Silk Sonic member Anderson.Paak, produced by J.Cole,  maring the duo’s second collaboration in nearly four years after the success of their RIAA platinum single RNP.

In February of this year, Cordae launched his PUMA x Cordae HI-LEVEL collaboration encompassing sneakers, clothing and more in his newly minted collection.

Cordae’s 2019 full-length debut, The Lost Boy reached Top 15 of the Billboard Top 200 and included four gold-certified singles _ RNP [feat. Anderson .Paak], Have Mercy, Broke As Fuck, and Kung Fu.

He received two Grammy nominations in the categories of Best Rap Album for The Lost Boy and Best Rap Song for Bad Idea [feat. Chance the Rapper].

“We knew this creative joint venture was something that was absolutely right for PULSE Music Group and are excited to partner with Cordae on this next step in his journey.”

Scott Cutler and Josh Abraham

Scott Cutler and Josh Abraham said: “We’re very happy to give Cordae this platform to create a diverse and rewarding environment for music creators and to continue to build upon our already successful relationship with him.

“Cordae is a highly gifted creator with incredible business acumen and the dialed-in instincts of a true entrepreneur. He knows how to create impact for himself and others while staying 100% true to himself.

“We knew this creative joint venture was something that was absolutely right for PULSE Music Group and are excited to partner with Cordae on this next step in his journey.”

“We signed Cordae four years ago to his first and only publishing deal – he’s family to us.”

Ashley Calhoun

Ashley Calhoun added: “We signed Cordae four years ago to his first and only publishing deal – he’s family to us. The PULSE Music Group team shares a similar creative vision and approach to building a creative community.

“As Cordae enters this next phase of his life we are excited to sign incredible talent together. Cordae works to impact the world and culture in a positive way—everything he is involved in, from his music to his business collaborations, is an extension of that.”

“I chose to do a JV with PULSE Music Group because they operate the same way that I do: quality over quantity.”

Cordae

Cordae said: “I chose to do a JV with PULSE Music Group because they operate the same way that I do: quality over quantity.

“We want to hyperfocus on a few talented producers, songwriters, and artists to really give them the most attention and opportunities to flourish, while still being able to develop and create.

“I’m looking forward to building a super team of quality talent and giving opportunities to talented musicians, producers, artists, and songwriters to excel in the music space where opportunity and access is unlimited. And I believe there is no better partnership than with PULSE! They’re killers who are passionate about the art.”Music Business Worldwide